Published by Oneworld (May 2014); 320pp; ISBN 9781780743448
“Important and compelling.”
David McRaney, bestselling author of You Are Not So Smart
“Accessible, captivating, and fun.”
William Poundstone, author of Are You Smart Enough to Work at Google?
“A gold mine of a book.
“Filled with case studies and research, Bond provides a convincing argument that almost every aspect of our lives is steered by others.”
“Combining decades of experimental research by social scientists with summaries of historical events, the author presents an analysis of how peer pressure, groupthink, heroism, evil, extreme environments and isolation all affect our actions … Bond renders a worthwhile subject into entertaining, informative reading.”
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