21Pictures is one of my projects – a new kind of dating site based on insights from psychology, as featured in the Daily Mail and the Evening Standard magazine. If you’re looking for a relationship and you’re tired of Tinder, this is the one for you. We’ve had good press coverage and won recognition as a finalist in the UK Dating Awards 2015.

Our website (www.21pictures.com) has been running since January 2015. It’s still free to sign up. 21Pictures is different to other sites since it’s designed to get people to make dating decisions intuitively, the way we do in the real world. You describe yourself using (up to 21) pictures of your life, and find people you like by looking at theirs. It’s like Instagram for dating. We also steer you towards others who share your values, rather than the endless browsing you do on other apps. All in all, we give you behavioural science’s best shot at finding someone compatible.

For more on the thinking behind the project and how it works in practice, check out our super-informative 21Pictures blog.



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